ROCHESTER, Minn., March 29, 2026 — At 5:00 a.m. Sunday, Rochester Sun Times News publisher Lisa Loucks‑Christenson formally announced the rebrand of Peacock Books & Wildlife Art as the exclusive publishing imprint of Lisa Loucks‑Christenson Publishing, LLC, dedicated solely to her original wildlife art, research‑driven books, and Allie Institute–branded documentary and conservation projects.
The downtown Rochester shop, previously known as a mixed new‑and‑used bookstore, is now returning to an all‑new model and narrowing its focus to reflect the mission of The Allie Institute™ — Global Pioneer in Interspecies Spiritual Science & Conservation. This change aligns the physical store and its online presence with Lisa’s long‑running wildlife sanctuary at the privately owned, Laurie (Loucks) Burt Wildlife Sanctuary, her documentary work, and her broader commitment to showing the sacred and scientific relationship between humans and other species.
“This rebranding is not just a name change; it’s a return to the core work that has driven me for decades,” says Lisa Loucks‑Christenson. “Peacock Books & Wildlife Art will now be the only place that carries my full range of wildlife art, exhibit‑related materials, and Allie Institute documentary projects, all under the umbrella of Lisa Loucks‑Christenson Publishing, LLC.”
The rebrand will be celebrated with an online launch event at Peacock Books & Wildlife Art in the coming weeks, featuring a short talk on Interspecies Spiritual Science & Conservation, a curated display of Lisa’s wildlife artwork, and previews of upcoming Allie Institute documentary projects.
For more information, visit:
lisalc.org | peacockbookswildlifeart.com | TheAllieInstitute.org
Media contact: News@LisaLC.com
